For the past few months, we’ve worked alongside a team of talented local designers to bring about the new Ambledene Accountancy brand and website. It’s been an important journey of refinement for our business…one we wanted to share and celebrate!
The design work for our new brand was carried out by Emma Lees of Wolf Design. We asked Emma to explain her thoughts behind the process…and here’s what she said:
“When Wolf met Ambledene Accountancy it became apparent that they were uncomfortable with their previous branding. Whilst their accounting technology and services had developed with the times their branding had remained the same and was no longer an accurate representation of their business.
Wolf worked with Ambledene Accountancy to establish the core values at the root of the business. It became quickly apparent that they prided themselves on the quality of their personal and traditional service, combined with their use of the best modern accounting technologies. Wolf also recognised that the physical presence of their business Director Mark Drage was a very strong and compelling aspect of the business. His charm and up-scale fashion sense was very distinguishable and memorable for anybody who had the pleasure of meeting him, and so it was important to incorporate this presence into the new brand.
The deep berry colour palette came about very easily as it clearly represented the rich, traditional and high quality values and level of service within the business. For the logo we wanted to put Ambledene Accountancy’s Director Mark at the forefront of the business, therefore combined the two A’s to subtly create an ‘M’.
Both Serif and Sans Serif fonts were combined to effectively represent the modern and traditional strengths within the business. To complete the new branding, the tagline “For Smart Business” was developed in relevance to the premium and technological accounting services provided by Ambledene Accountancy, but also as a representation of Mark’s smart physical presence at the forefront of the business.
The new brand is a compelling representation of the premium accounting services provided by Ambledene Accountancy, and now makes sense to their customers.“
We hope you’re as keen on the new design as we are. The picture shows the new logo in action on our new business cards.