Augmented Reality (AR) is one of this year’s big technology trends.
AR is technology that superimposes a computer-generated image on a user’s view of the real world, thus providing an interactive experience of an environment.
Perhaps the best known example of AR is Pokemon Go – a game in which users could find or ‘capture’ Pokemon (funny little creatures) in actual locations around the globe. Users would see the real world through their phone screens (with AR Pokemon added).
However, we’re also starting to see businesses using AR as a way to sell products and interact with customers. An example of this is Ikea’s app which allows users to take a photo of a room in their house, then place Ikea furniture onto the image (enabling customers to virtually ‘try before they buy’).
Other businesses are using the technology to activate apps when you are nearby. For example, if you are walking past a bicycle rental kiosk, the app will pop up and ask if you want to rent a bike.
We’re likely to see a whole new wave of innovative solutions being developed as a result of AR technology becoming more mainstream. This will give businesses a new way to interact with customers.
Could AR help you to create new delivery models for your products and services? An interesting one to ponder!